Situation:  Executive Brand is a major player in the $18 billion promotional products industry. They approached SpareHead looking for a new company store solution to offer their clients. Standard practice in this industry is to offer larger clients a branded online store for managing internal purchases of promotional products throughout their company, while maintaining and updating their inventory as it depletes. This benefits the promotional products company by facilitating more sales and driving client loyalty.

Solution: SpareHead analyzed the industry offerings and past sales data for clients after purchasing branded online stores. We found that clients with company stores purchased an average of 200-400% more products than those without, and were 5x more likely to remain a repeat customer for at least 2 years.

Not only did SpareHead find such an added value for company stores, but also found a serious lack of quality in the average industry offering. We found that most company stores offered were very difficult to customize to the client's demands and the stores were generally not up to par with what a user would expect from modern online stores.

Using existing, open technologies, SpareHead was able to put together a packaged online store system for Executive Brand to offer their clients with little support overhead as there was already extensive online support for the technologies, which SpareHead carefully integrated throughout the client interface.

Company: Executive Brand, Inc. is one of the fastest growing promotional products distributors in the country. Their site, www.execubrand.com carries thousands of items that are updated for stock and pricing on a regular basis, so you know you are always looking at accurate information. More importantly, Executive Brand prides itself on offering "Personal Solutions for Executive Brands"...their dedicated promotional products consultants have years of experience helping companies like yours choose the right products for specific goals and generating the maximum return on your investment. They can be your promotional products "agency" without the consulting fees.